Lords & MCC

Lord’s Cricket Ground is a 200 year old sporting institution, and home to the Marylebone Cricket Club (MCC).Lord’s is the spiritual Home of Cricket and the MCC is immensely proud of it’s heritage in the game but it was in dire need of modernising as the game tried to appeal to a younger audience. I was responsible for creating a digital experience that would reflect the reputation of Lord’s and the MCC while cementing it as one of the leading sporting stadiums in the world. This included involvement at all levels of the process from IA creation, user journeys, creative workshops and final deliverables.I was heavily involved with the initial pitch that brought this project into the agency.